Cologne – Route 2: The hip district
Create by Obi
Breite Str. 155
Obi’s concept for smaller spaces includes offering store-brand furnishings, fittings and decor for the DIYer in a 250-sqm space. Examples of differently styled living spaces set in niches show DIY enthusiasts how they might style their own homes. A 50-sqm workshop zone invites shoppers to assemble their purchases in the store.
Breite Str. 118-120
The sixth German store of this US chain mixes art and vintage flair. Each store starts out by being completely stripped to make way for customised designs developed by a variety of artists. In Cologne, the look is “industrial chic”. Colourful, eye-catching murals by Spanish artist Ricardo Cavolo feature prominently.
Arket calls itself a “modern-day market”. In its fourth store in Germany, the H&M label presents fashion for women, men and children as well as home accessories in a two-storey space featuring a functional interior design. The in-house café serves vegetarian and vegan dishes.
This is the first German store of this fashion label, which sells its clothes mostly in Europe. The raw walls and ceilings and the subdued colour scheme of grey and black aim to impart an atmosphere reminiscent of a club or art exhibition to the store’s 270 sqm of floor space. The shopfitting is flexible.
2.5-metre-tall cherry trees adorn this Cologne store, the largest store worldwide of the Dutch cosmetics brand founded in 2000. In a space of 180 sqm, a corner seating unit and a dining table with chairs invite customers to linger. Opened in 2017, this store replaced a smaller space only a few metres away.
Kapten & Son
Urban lifestyle meets jungle atmosphere – in this 50-sqm space, the lifestyle and accessories brand whisks consumers off to different countries right in their home town. The store’s bold features include artificial flowers. Wooden elements are a distinctive design element shared by the brand’s office and store.