Düsseldorf – Route 1: Consumerism vs. Luxury
On the basement level of C&A’s flagship store, the French sporting goods manufacturer and retailer is showcasing 35,000 different articles for 100 different sports on an area of 2,000 sqm. The interior features an open ceiling, anthracite-grey back walls, a light floor and LED illumination. Merchandise is presented on steel wire shelving.
This photo shop, with a 100-year tradition, has reacted to changing purchasing behaviour by doing a complete makeover. The architecture is reminiscent of a bellows camera. Assistance tables and monitors take the place of stacked cartons with cameras and objectives. Display islands give customers a chance to try out cameras.
Illuminated displays, spotlights and video screens highlight the cult brand in a contrasting natural wood interior. The 300 sqm sales floor with an American atmosphere features a tailor shop, cash desk, alteration studio and textile printer. Shoppers will also find sitting areas, illuminated fitting rooms and USB charging stations.
Berliner Allee 1
The curved glass façade of Peek & Cloppenburg’s Weltstadthaus (“global city building”), designed by architect Richard Meier of New York, resembles a giant store window. The fashion company displays more than 400 labels on six floors, covering more than 16,000 sqm. There are also more than 40 brand shops.
The Breuninger department store is the principal tenant of Kö-Bogen. It offers an international mix of fashion brands in the high-end segment. The ladies’ shoe department, with 25,000 pairs, is one of the largest in North Rhine-Westphalia. At the centre is the “Sansibar by Breuninger” restaurant.
Schadow-Arkaden, Schadowstr. 11
This is the first store worldwide to be devoted to products of the American textile manufacturer, a member of the Falke Group since 2008. Its focus is on socks, displayed between white brick walls and under an open ceiling. Simple LED strip lights illuminate the clear-cut furniture elements on 92 sqm of retail space.
Powder pastels, brass elements, delicate velvets, cement floors and marble are combined in the 200-sqm flagship store of the premium fashion brand Luisa Cerano. Founded in Nürtingen, Baden-Württemberg, in 1998, the family-owned company puts a strong emphasis on offline business.
Franzen is the address of choice for fine tableware and sells all the top brands of porcelain, glass and silverware, clocks and jewellery, writing implements and stationery. The premises are flooded with light thanks to the glass dome. In 2016, the store was given an open-design entrance area and a new, luxury jewellery department.
Sevens, Königsallee 56
The architectural concept of this 170-sqm shop is based on the principles of clarity, quality, consistency and focus. Anthracite grey and black matt surfaces meet leather textures and a bare-concrete look – alternating with metal, glass and gold elements.
Kö-Galerie, Königsallee 60
Smooth concrete surfaces with narrow, recessed LED strips, black painted product walls and a poured Pandomo floor provide a spare setting for cameras and accessories on approx. 270 sqm over two floors. The Leica Gallery on the basement level features changing exhibitions of photography.
This is the largest German store of the Italian men’s fashion brand Boggi Milano, which is currently pursuing an expansion strategy. The concept store offers omnichannel services like click & collect in a marble-dominated setting with a coffee lounge and a separate area for made-tomeasure clothing.
The Düsseldorf flagship store of this prestigious lifestyle brand was the first for Anthropologie in Europe. It offers women’s clothing, shoes, accessories, home furnishings, furniture and gifts on 950 sqm of retail space. The ambience is enhanced by live plants and ethno style elements, with wooden and metal shelving.
United Colors of Benetton
The new store concept aims to overcome the boundaries between the online and offline worlds. Customers are received by an LED wall with interactive projections. The Italian-style interior features a terrazzo floor and coffered ceilings.
Berliner Allee 52
With a total retail space of more than 10,000 sqm, some 60,000 articles and several restaurants, Zurheide, located right near Königsallee, presents a variety of departments with its own products and specialties. The market indulges its customers with a pâtisserie, hand-made pasta and bars offering ham, premium beef and champagne.
Lidl’s city branch has no parking spaces and is geared to customers on foot, who find fresh baked goods as they enter and a selection of convenience goods. The 700-sqm space offers a selection from Lidl’s line of products, with a focus on the needs of local shoppers. Photos of Düsseldorf create a local atmosphere.