Düsseldorf – Route 2: Trend & Style

Galeria (Kaufhof)

Königsallee 1

Galeria (Kaufhof) has been modernising its interior in phases since 2016. Its objective is to improve the feel-good factor and attract customers with services. Women’s shoes and nightwear are offered on a retail space of 2,500 sqm. The beauty department, Düsseldorf’s largest, occupies more than 1,400 sqm.

PME Legend

Flinger Str. 37

The Düsseldorf outlet of the Dutch men’s fashion brand PME Legend is the company’s second in Germany, following the store in Oberhausen. The collections, inspired by the outfits of American cargo pilots, are displayed along with backlit images of cargo airplanes on a retail space of about 350 sqm.

Diesel

Mittelstr. 9

Diesel has left its location on Kasernenstraße and moved deeper into the historic city centre. The store is designed in the style of a typical apartment. The brand is at home here, and customers should feel they are too. Stainless steel and mirrors on the ceiling are combined with carpets in a used look, wood and leather sofas.

Urbanara

Hohe Str. 27

Urbanara started out as an online store and, after two showrooms, opened its first physical sales outlet in Düsseldorf in 2016. The seven product groups of the online store are represented in its sales zones. Earthy colours and a mix of materials including marble, cement and wood form the backdrop for the products.

Aesop

Kasernenstr. 10-12

In this tenth German signature store of the Australian cosmetics company, the tiered, semi-circular arrangement of bespoke shelving in Douglas pine is reminiscent of an amphitheatre. The key feature is a concrete washbasin that stands in the centre. Aesop makes a special effort to integrate its stores into the fabric of the street.

Oliveda

Grabenstr. 17

The name of this German cosmetics brand is reflected throughout the 60 sqm of retail space. The entire interior design is based on the colour of black olives. The ceramic tiles on the walls, floor and counters were custom-manufactured in a tunnel kiln and combined in the store with zinc and birch wood elements.