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Storeguide: Cologne – Fashion
Cologne is considered a stronghold of carnival and media location, but is also known for a lively fashion scene. Between the shopping streets Hohe Straße and Schildergasse, which connect the cathedral and Neumarkt, and the trendy Ehrenstraße, fashion fans will find inspiration on every corner. Thanks to the design universitys located there, the city regularly produces promising young talents.
Arket
Ehrenstraße 14, 50672 Köln
Arket refers to itself as a ,modern-day market’. This is the H&M brand’s fourth store in Germany: a functionally designed two-storey space that provides a showcase for women’s, men’s and children’s fashion as well as home accessories. The in-house café serves vegetarian and vegan dishes.
Deichmann
Schildergasse 56-58 50667 Köln
Deichmann has implemented its revised, more open store concept in a central city centre location in its flagship store on Schildergasse. The centrepiece is a flexible shelving system with modular elements made of metal and wood. The store covers a sales area of 815 square metres and offers a more efficient, spacious presentation of goods and improved orientation for customers.
Hunkemöller
Hohe Str. 84, 50667 Köln
A large glass façade provides a view into Hunkemöller’s flagship store, which covers three floors and 465 sqm of sales space. All fitting rooms are equipped with bells that customers can use to summon staff for assistance and advice. The store also features an interactive fitting room in which customers can select different lighting styles. Music can be played using a touchscreen.
Levi’s Store
Schildergasse 84a, 50667 Köln
At the Levi’s store, fitting screens located on the shelves help customers find the right trousers. In addition to product information, short videos show what trousers look like when being worn. Customers can customise their own t-shirt at a print bar and see various designs via a touchscreen interface. A further highlight is ‘Levi’s studio’ on the basement level behind a large pane of glass. Here, customers can watch employees sewing clothes.
Overkill
Hahnenstraße 20, 50667 Köln
Overkill is a sneaker brand born of the Berlin graffiti scene. Its boutique-style store at Hahnentor in Cologne features around 450 shoe models displayed over 145 sqm of sales space. Special features include a sneaker wall made of Italian Statuario Venato marble.
Shaping New Tomorrow
Ehrenstraße 13, 50672 Köln
This is the second German store for the Danish men’s fashion label Shaping New Tomorrow. The store is designed around nature, comfort and upcycling, and these themes are present everywhere – from the clothes to the shop fittings. Stylised trees as tall as men with foliage made of recycled plastic, a ceiling element in the entrance designed especially for the store and a two-storey glass storefront exude that famous Danish ‘hygge’ feeling. Customers can contact staff directly via digital service panels in the changing rooms.
Snipes
Hohe Str. 100-102, 50667 Köln
Asphalt flooring, corrugated metal walls and a cube-shaped screen like the kind you find in a basketball arena – the sneaker retailer Snipes’ store concept revolves around the streets and street culture. Snipes’ new concept includes refraining from using paper and cardboard. The visual merchandising is all digital; paper has been replaced by LED panels and screens.
Uniqlo
Schildergasse 24-30 50667 Köln
In autumn 2025, Japanese clothing retailer Uniqlo relocated its Cologne city centre store from Hohe Straße to Schildergasse. Although the sales area has been reduced by around a third to 1,450 square metres spread over three floors, the new store has gained in terms of spaciousness and local partnerships. A separate area with ten self-checkout tills featuring RFID technology is designed to speed up the payment process.
Urban Outfitters
Breite Str. 118, 50667 Köln
The sixth German store of this US chain mixes art and vintage. Each store starts out by being completely stripped to make way for customised designs developed by a variety of artists. In Cologne, the look is ‘industrial chic’. Colourful, eye-catching murals by Spanish artist Ricardo Cavolo feature prominently.
Zara
Schildergasse 94-96a, 50667 Köln
The largest branch in Germany of this Spanish fashion chain offers a view of 3,000 sqm of floor space through a gigantic glass façade. The checkout areas on all floors are typically 15-metre-long displays. Restrained and matter-of-fact, the store design comes across as pristine, uncluttered and airy.
Zumnorde
Schildergasse 51-53, 50667 Köln
Modern, but with an appreciation of tradition: in this store, dark leather armchairs, shoe stands and shelving made of black steel and leather are combined with a glass roof and lift, LED lighting and a waterfall that connects all three floors. The women’s shoe department makes up the largest section of the store.
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Arket
Ehrenstr. 14-16