Branded Money: The prepaid gift card – the underestimated lever for brand power, sales and revenue

This empirical study regarding the brand-experience with over 6,000 participants proves for the first time: Prepaid gift cards have a lasting impact on brand perception, influence purchasing decisions, generate additional revenue and are self-financing.
The study and the whitepaper were developed by the brand agency Multisense and commissioned by epay and SINC-Novation.

Key findings from the whitepaper:
Prepaid gift cards rank among the top brand touchpoints
Buyers and recipients exhibit a +71.4% stronger brand experience
The qualitative evaluation of all brand interactions improves by +58.4%

This insight calls for a reassessment of the function of prepaid gift cards within the marketing system: They are more than just another payment method. They are “Branded Money” — a strategic lever that enhances the effectiveness of the entire marketing system and an important touchpoint within the marketing mix.